Ultracasual Games on iOS in the UK: Q2 2025 Performance

In the second quarter of 2025, ultracasual games on iOS in the United Kingdom showed varied performance trends, as reported by Sensor Tower. Here's a closer look at the top five games in this category.

PlaySlime:Slime Simulator Game from Slime Simulator Studio demonstrated a fluctuating revenue pattern, peaking at about $2.7K in mid-April. Downloads reached a high of 1.8K during the same period, while active users gradually decreased from around 24.4K to 22.6K by the end of June.

Perfect Tidy by ABI GLOBAL LTD. experienced a significant peak in downloads at the start of the quarter with 21.8K. Despite a decline in downloads, active users remained robust, starting at 103K and slightly declining to 92.8K. Revenue showed a notable increase to $1.3K in late June.

Diamond Painting ASMR Coloring from Crazy Labs saw a steady rise in revenue towards the end of the quarter, reaching $888. Downloads remained modest throughout, peaking at 661, while active users increased from 970 to 1.8K, showing a positive engagement trend.

Draw it by Kwalee Ltd had a consistent stream of downloads, hitting a high of 5.9K in mid-April. Revenue varied slightly, closing the quarter at $329. Active users saw a decline early on but rebounded to over 13K by June's end.

Finally, World of Slime Simulator Games from Solid Apps INC maintained a steady revenue with minor fluctuations, peaking at $221. Downloads and active users remained low but stable, with a slight uptick towards the end of the quarter.

For more detailed insights and data, visit Sensor Tower's platform.